Santa Fe is more than just a destination; it's an invitation to a deeper journey of discovery. Our brand platform, "Uncover Your Different," speaks to modern travelers who seek authentic, meaningful discovery over superficial experiences. What makes Santa Fe "The City Different" is the unique combination of world-class, contemporary amenities within an authentic, beautiful, and historically significant setting, providing discerning, self-aware travelers with a personalized experience unlike anywhere else. Each visit to Santa Fe offers new possibilities, as no two days or traveler experiences are ever truly the same. The sights, sounds, tastes, and interactions cultivate experiences that intentionally shape new perspectives and create a craving for more.
We engage a broad demographic of discerning travelers united by a shared preference for premium, frequent experiences. Our reach spans from core regional drive markets to high-opportunity fly destinations, ensuring a balanced and impactful presence.
Print Examples
Ad placements were chosen based on how our travelers consume media across print, digital and social. This year we ran print ads in publications like Texas Monthly, 5280 Magazine, Phoenix Magazine, Springs Magazine, San Francisco Magazine and more. We also participated in a co-op partnership with New Mexico True, which showcases some of New Mexico’s best destinations. Our digital ads ran across platforms that were most visible to our Santa Fe target travelers.
Digital Examples
Streaming Audio Examples
Custom Content Examples
Video
:30 Art that Breathes
:30 Time Travel
:30 Santa Fe Margarita Trail
:15 Art
Beyond driving travel and revenue for the destination, the campaign is seeing success for Visit Santa Fe. We are also tracking RFP submissions, Visitor Guide downloads and Newsletter downloads. Please contact marketing@santafe.org for the latest.
The New Mexico Tourism Department's Co-op Marketing & Advertising program supports a shared vision to grow the tourism economy in New Mexico through images and ads that show the true uniqueness of the state.
